Since 2003, Blazent has held a User Summit in Lake Tahoe for their clients, customers, partners and industry experts to discuss common topics, network and achieve extraordinary business results. Blazent pairs their conference with the Celebrity Winterfest event that directly benefits the Special Olympics of Northern California and Nevada. As the title sponsor of the event, they also encourage their attendees to participate in the competition and learn from these amazing athletes.
As part of our on-going marketing efforts with Blazent, we worked directly with John Leuthold, Blazent’s Marketing Manager, to develop a comprehensive brand strategy for the entire event, starting with the naming (Blazent CONNECT 2013) and tagline (Connecting People, Ideas and Technology). We also created a new logo, a 6 panel brochure, event name tags, custom bag tags and helped brand water bottles, hats and Spyder sweaters.
This one-of-a-kind event now has the branding to match.
In their words
Cameron Walker gets a top rating from me as a marketing partner. Very responsive, able to hit deadlines and most importantly, delivers top-notch creative design. What impresses me most is Cameron’s ability to link design concepts across mediums to ensure consistency and a good customer experience.
Marketing Director, Blazent
Original Logo Concepts:
Bag Tags & Name Tags:
6-Panel Brochure (6×7 Folded)